Select Page

Author: BenBrown

A plain english guide to b2b content marketing

The term ‘content marketing’ gets thrown about a lot.And I’m not surprised. There are over 2 million blogs posted every day, and each has the objective of capturing someone’s attention. Somewhere along the line, the purpose of creating content has been lost. Content marketing has been associated with pushing out as much information as possible, instead of focusing on what content actually needs to be produced in order to achieve business growth. According to CMI, 88% of b2b marketers have implemented content marketing, however, only 5% have found it to be very effective. On top of that, only 34%...

Read More

How to Improve your B2B remarketing campaign by 28%

Remarketing is the process of bringing previous visitors back to your website to finish the conversion process – otherwise known in b2b as filling out a form. Research shows remarketing converts up to 30% more traffic than search campaigns, which subsequently converts only 2% of users. Not bad. The only problem is it’s not as simple as knocking-up a remarketing campaign and raking in 30% more business. As always, there are plenty of obstacles lurking around the corner to drag your brand new campaign through the mud. Here are 3 things to consider when optimising your b2b remarketing campaigns....

Read More

4 Way to Win Using Broad-Match

From day one at PPC school, broad match is made the enemy. ….and rightly so. So many AdWords beginners have thrown away £1000’s before realising their traffic is completely irrelevant to their business. This is called ‘Google’s stupidity tax’. But we’re not talking about best beginner practices. This post’s objective is to step out of the comfortable and offer keywords strategies which deliver you (the advanced PPC’er) the best results in your campaigns. Here are some reasons you should consider broad match keywords for your next campaign: 1. Keyword research can only take you so far Every successful PPC...

Read More

5 Proven Ways to Master Google’s Display Network.

When it comes to finding new customers, Google’s Display Network (GDN) is the most undervalued tool in the digital marketers acquisition playbook. We’ve all witnessed the success of remarking using GDN, but when it comes to actually driving new leads using programmatic display, the majority look elsewhere. Why? Most GDN campaigns drive crap traffic to the landing page, which drives crap conversions (if any), which then leads to crap from the sales team and finally – oh yes, crap feedback from management or clients. It’s a never-ending crap cycle. So why should we do it? This doesn’t have to...

Read More

What pineapples teach us about marketing.

In 1443 Christopher Columbus brought the first pineapple to Europe. Due to the rarity of the fruit it was immediately associate with the rich and royal. The royal family loved it so much King Charles posed with it for an official portrait. Pretty strange right? Anyway, skip to the 1600s where the pineapple plant was no longer confined to the Caribbean. Guess what… the price dropped. Drastically. Even though the pineapple was the same tasty fruit it had always been, its royal status disappeared overnight. Why? Because the price was lowered. Where is the pineapple now? Don’t get me...

Read More