Author: BenBrown

4 Unusual Ways Small Companies Can Compete With The Fortune 500

A £1.99 domain is all it takes to turn an idea into reality, and a company into fruition. It’s a nice thought, right? The old interweb has made it possible for everyone to start a revolution from their bed. Unfortunately, in reality, it’s not that easy. Only a small number of businesses make it past the first 5 years, and less go on to create multi-million-pound empires. As much as the internet has helped the average-joe create an online presence, it’s helped conglomerates 10-fold. It’s gifted them the power of world domination, and they have the money to crush...

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B2B Remarketing: Boost Your ROI in Three Easy Steps

Remarketing is the process of bringing previous visitors back to your website to finish the conversion process – otherwise known in B2B as filling out a form. Research shows remarketing converts up to 50% traffic, while search campaigns convert roughly 2%. Not bad. The only problem is, it is not as simple as knocking-up a remarketing campaign and raking in 50% more business. As always, there are plenty of obstacles lurking around the corner to drag your brand new campaign through the mud. Here are 3 things to consider when optimizing your B2B remarketing campaigns. 1. Don’t use the same landing page twice...

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16 Tactics to Achieve Higher Conversion Rates [Infographic]

Conversion rate optimisation (CRO) refers to improving the likelihood that a user will complete a defined goal on your website. This can be anything from buying a product, requesting a quote or downloading a white paper. As vital as CRO is, it’s easy for marketers to become obsessed with driving traffic and putting little focus on optimising their site. In fact, for every $92 spent acquiring customers, only $1 is spent converting them. Once more, only 22% of marketers are happy with the number of conversions they achieve. This infographic outlines key elements a lead generating B2B website needs...

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5 Ways to Create B2B Content in Boring Industries [Infographic]

Does anybody care what I’m writing about? A question most of us B2B writers ask ourselves on a regular basis. Because, let’s face it, some of the things we write about are just plain boring. But it doesn’t matter what we think – our job is to make the reader fall in love with the value our content offers. The problem is, marketers aren’t always subject experts, and therefore have no idea what people in the industry want to hear about. This inevitably leads to mediocre content and irrelevant topics. In fact, over 60% of B2B marketing teams have...

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How to Steal your Competitor’s Traffic [Step-by-step Guide]

There’s one thing I find more satisfying than increasing web traffic: Stealing competitors’ traffic. But hey, if I can offer the searcher more value then it’s fair game, right? Over the year’s I’ve created a method in which any company can reverse engineer competitor’s most successful pages and beat them to the top spot of Google – and therefore win their traffic. Better still, access to marketing software such as SEMrush enables you to achieve results with as little thinking as possible. To prove this method can be applied to B2B companies, I’ll be using a small cloud-based accounting...

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3 Ways Content Marketing Can Work For Your Company

The term ‘content marketing’ gets thrown about a lot. And I’m not surprised. There are over 2 million blogs posted every day, and each has the objective of capturing someone’s attention. Somewhere along the line, the purpose of creating content has been lost. Content marketing has been associated with pushing out as much information as possible, instead of focusing on what content actually needs to be produced in order to achieve business growth. According to CMI, 88% of b2b marketers have implemented content marketing, however, only 5% have found it to be very effective. On top of that, only...

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