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Author: BenBrown

How to steal your competitor’s traffic. A step-by-step guide

There’s one thing I find more satisfying than increasing web traffic: Stealing competitors’ traffic. But hey, if I can offer the searcher more value then it’s fair game, right? Over the year’s I’ve created a method in which any company can reverse engineer competitor’s most successful pages and beat them to the top spot of Google – and therefore win their traffic. Better still, access to marketing software such as SEMrush enables you to achieve results with as little thinking as possible. To prove this method can be applied to B2B companies, I’ll be using Pandle (a small cloud...

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A plain english guide to b2b content marketing

The term ‘content marketing’ gets thrown about a lot. And I’m not surprised. There are over 2 million blogs posted every day, and each has the objective of capturing someone’s attention. Somewhere along the line, the purpose of creating content has been lost. Content marketing has been associated with pushing out as much information as possible, instead of focusing on what content actually needs to be produced in order to achieve business growth. According to CMI, 88% of b2b marketers have implemented content marketing, however, only 5% have found it to be very effective. On top of that, only...

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How to Improve your B2B remarketing campaign by 28%

Remarketing is the process of bringing previous visitors back to your website to finish the conversion process – otherwise known in b2b as filling out a form. Research shows remarketing converts up to 30% more traffic than search campaigns, which subsequently converts only 2% of users. Not bad. The only problem is it’s not as simple as knocking-up a remarketing campaign and raking in 30% more business. As always, there are plenty of obstacles lurking around the corner to drag your brand new campaign through the mud. Here are 3 things to consider when optimising your b2b remarketing campaigns....

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4 Way to Win Using Broad-Match

From day one at PPC school, broad match is made the enemy. ….and rightly so.Many AdWord’ers have thrown away £1000’s before realising the traffic is completely irrelevant to their business. Many AdWord’ers have thrown away £1000’s before realising the traffic is completely irrelevant to their business. This is called ‘Google’s stupidity tax’. But we’re not talking about best practices today. This post’s objective is to step out of the comfortable and offer keywords strategies which deliver you the best results in your next campaign. Here are some reasons you should consider broad match keywords: 1. Keyword research can only take...

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5 Proven Ways to Master Google’s Display Network.

When it comes to finding new customers, Google’s Display Network (GDN) is the most undervalued tool in the digital marketers acquisition playbook. We’ve all witnessed the success of remarking using GDN, but when it comes to actually driving new leads using programmatic display, the majority look elsewhere. Why? Most GDN campaigns drive crap traffic to the landing page, which drives crap conversions (if any), which then leads to crap from the sales team and finally – oh yes, crap feedback from management or clients. It’s a never-ending crap cycle. So why should we do it? This doesn’t have to...

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