Author: BenBrown

3 Ways Content Marketing Can Work For Your Company

The term ‘content marketing’ gets thrown about a lot. And I’m not surprised. There are over 2 million blogs posted every day, and each has the objective of capturing someone’s attention. Somewhere along the line, the purpose of creating content has been lost. Content marketing has been associated with pushing out as much information as possible, instead of focusing on what content actually needs to be produced in order to achieve business growth. According to CMI, 88% of b2b marketers have implemented content marketing, however, only 5% have found it to be very effective. On top of that, only...

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4 Way to Win Using Broad-Match

From day one at PPC school, broad match is made the enemy. ….and rightly so.Many AdWord’ers have thrown away £1000’s before realising the traffic is completely irrelevant to their business. Many AdWord’ers have thrown away £1000’s before realising the traffic is completely irrelevant to their business. This is called ‘Google’s stupidity tax’. But we’re not talking about best practices today. This post’s objective is to step out of the comfortable and offer keywords strategies which deliver you the best results in your next campaign. Here are some reasons you should consider broad match keywords: 1. Keyword research can only take...

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5 Proven Ways to Master Google’s Display Network.

When it comes to finding new customers, Google’s Display Network (GDN) is the most undervalued tool in the digital marketers acquisition playbook. We’ve all witnessed the success of remarking using GDN, but when it comes to actually driving new leads using programmatic display, the majority look elsewhere. Why? Most GDN campaigns drive crap traffic to the landing page, which drives crap conversions (if any), which then leads to crap from the sales team and finally – oh yes, crap feedback from management or clients. It’s a never-ending crap cycle. So why should we do it? This doesn’t have to...

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