Conversion rate optimisation (CRO) refers to improving the likelihood that a user will complete a defined goal on your website.

This can be anything from buying a product, requesting a quote or downloading a white paper.

As vital as CRO is, it’s easy for marketers to become obsessed with driving traffic and putting little focus on optimising their site.

In fact, for every $92 spent acquiring customers, only $1 is spent converting them. Once more, only 22% of marketers are happy with the number of conversions they achieve.

This infographic outlines key elements a lead generating B2B website needs in order to improve conversion rates and increase sales.

B2B Conversion Rate Optimsation