Author: Ben Alfrey

Supercharge your SEO Strategy with Google Search Console

Google Search Console. Our way of feeling as though we have control over Google. Previously webmaster tools, Google Search Console (GSC) is a free service that helps you monitor and maintain your site’s presence in search engine result pages (SERPs). Do you need it to rank in Google? No. Should you use it? Definitely. It allows the owner of a website to help Google better understand their website. Including: Indexing website URL’s Solving any URL issues Submitting new content for quicker indexing Identifying which search queries drive traffic Setting URL parameters And much more… If you haven’t already, here’s...

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The Ultimate B2B On-Page Optimisation Guide

In this post, we are going to look at why on-page SEO is important and the on-page fundamentals required to optimise a piece of content for search engines in 2017, focusing specifically on B2B firms. What is on-page SEO? On-page SEO concerns all the ranking factors in the text and HTML of a specific page that have some influence over how that particular page ranks in Google; for example, title and header tags, body copy, images and links. What is off-page SEO? Off-page SEO, as you may have guessed, concerns all the ranking factors not on the page that...

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